The Basics Store is a lifestyle concept store for everyday essentials curated by Marina Guergova.
We are a community based store, featuring brands and makers from home and abroad.
The Basics Store was founded in the summer of 2015, with the realisation that it was impossible for businesses, such as Marina's, to afford to rent longer term pop-ups in London. It was too expensive and also, who would really be interested in a pop-up that only sold silk? It would be too one dimensional and frankly, quite boring.
As pop-up specialists 'Appear Here' were just launching in the capital, Marina went to a Shoreditch House event to listen to their founder, Ross talk about the very thing she had been looking for - short term lease of retail space in London.
This is of course, a "duuuh obviously you can find pop-up spaces" conversation nowadays, but back then it was impossible to find a reliable person/company, who would open those doors for you. Right away Marina signed up to open a store a few months later, which was the first store; a 350sqft space on Redchurch Street.
And so, since then we have done four more and there are more to come!