thebasicsstore.com is a click-through website only. If you would like to shop any of our designers, you can click on the links below and shop directly from them.
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Beautiful cards. Brutal words. Mean Mail makes cards for those you love and love to hate. They’re inspired by the way best friends talk to each other and the Oscar Wilde quote “True friends stab you in the front.” Each Mean Mail is handmade in London on a hot foil press using FSC certified or recycled stock and they’re 100% recyclable.
A typical Scandinavian heat pack is unscented, made from plain linen and grain. Named 'Vetekudde' in Swedish it is a household item, valued for its multifunctional qualities and ability to provide natural pain relief.
Lo drew inspiration from her upbringing in Sweden and the natural remedies of her childhood when creating the first set of wheat bags for Blästa Henriët.
Daniela Rubino creates her designs completely by hand using locally-sourced materials, her products fuse industrial elements with a personal touch. Due to the nature of the materials used, no two pieces are ever the same so my collections offer something unique, design-led and thoroughly authentic.
After working with top natural perfumers, husband and wife duo Sam and Poppy Wall, sourced the best essential oils from around the world, carefully selecting each one to support a certain part of your emotional wellbeing. Essential oils are known to calm and clarify the mind, creating much-needed space in our busy lives.
Eym is a proudly natural brand, a new definition of luxury.
Kana London was born fortuitously as a result of training in sculpture & background in fine art, eventually becoming a fully developed project in London in 2012.
Sculpting and an affinity for working with clay led to wanting to apply the principles of art work - the tactile, hand built aesthetics, the traces of fingerprints and hands on the surface - into functional ceramics.
Laurie Maun is a Textile Designer based in Hackney, East London. Although Laurie’s core study is textiles, she can also be viewed as a multidisciplinary artist, spreading into mediums such as printmaking, drawing, painting and photography. She explores and responds to the relationship between texture, colour and shape mostly based on abstract form but also sometimes observational, figurative matter.
With an obsession for slow made/hand made process Laurie focuses on the importance of traditional craft and workmanship within the UK.
Contemporary ceramics, handmade in London using traditional methods.
Studied Russian at UCL before turning her hand to sourdough baking, and then to pottery. It was during Lily’s time baking that she became interested with processes in making, and this approach is evident in her ceramic work today.
Lily is driven by experimenting with new processes and approaches to clay as a material, while keeping the work clean – often using simple forms. Predominantly she uses the potters wheel, even for sculptural pieces, and with minimal glazing.
Mama Moon Candles are candles made by the spiritual warrior self of Semra and are individually hand poured by her in her kitchen in London.
Semra loves creating beautifully scented magical candles and potions, which are infused with positive energy, healing and the manifestation of all things meta-physical through the mystique and magic of a flickering flame.
With committed choices, exploration and creative energy, Overose offers an overtly modern and artsy aesthetic where spontaneity lies at the heart of its culture. Each candle is crafted to be beautiful and practical in tune with the everyday lives of the people for whom it is designed.
Ren Valuzyte is a London based designer with a passion for natural fibre textiles and a slow and sustainably minded lifestyle, which she hopes to inspire in others through her collections.
She launched Ren London with a range of handprinted linen pieces for the home that would elevate everyday experiences and in time evolved the brand to include a mindfully made womenswear line.
The Wanderer was borne out of an idea to source beautiful pieces from skilled artisan collectives in Africa and beyond. With a strong commitment to ethical trade, we strive to create honest partnerships and always pay our weavers exactly what they deserve for their craft.
Reverie Studio was born out of a dream to create modern products that are mindfully made. All materials have been sourced and chosen for both their recycled and design qualities. Each card has been lovingly hand printed on a vintage letterpress. Packaging has been kept to a minimum with all elements being either made from recycled produce or can itself, be recycled.
Hôtel Magique is created by all round creative Milou Neelen. After a series of exhibitions and freelance work, Milou gained graphic design experience during a three year commitment to fashion brand Scotch & Soda, where she designed prints and patterns for many collections. Since 2013, she has been working independently. With recent customers including ELLE, L'Officiel, Love Stories Intimates, Loversanddriftersclub, Trumaker and Tommy Hilfiger, Milou felt like the time was right to start building her own brand: Hôtel Magique.
Heist is a tiny independent chocolate maker based in Cardiff, Wales which specialises in micro-batches of stone ground chocolate using single origin cacao beans. Each batch is hand sorted and then roasted in a small factory in the centre of the city - run by a one guy team - Mikey.
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MARINA is a 100% silk basics brand, producing beautiful, everyday essentials that are classic and simple, made with the highest quality of silk. MARINA designs silks that stand the test of time through quality and wearability. The styles change only slightly season after season with an edit that is modest in size, but has depth in colour range.
31 Chapel Lane celebrates the virtues of structure, materiality and stability. The brand emphasises on, and draw inspiration from traditions and practices that have been refined over time by the disciplines of tailoring and construction. Each design is rigorously developed and examined; each piece is tailored from finest Irish linen or pure wool, Donegal tweed, manufactured in-house with a focus on excellence and longevity. We make special things for men and women who appreciate craftsmanship, natural materials, and
prefer to own things for life.
BY FAR is the Bulgarian shoe brand founded in 2016 by twins Valentina and Sabina, and their best friend Denitsa.
With a constant focus on comfort, the line presents a range of effortlessly cool, youthful styles that fuse elegance and edge into a cohesive contemporary aesthetic. All BY FAR shoes are handmade in a small, family owned factory using premium Italian materials only.
Anna's design ethos is not trend lead - she blends functionality, clean lines and simplicity to create long lasting products of the highest standard. All the materials that make Anna Walker products are chosen responsibly with the core values of respect for nature, environmental impact and longevity of use. All Anna Walker products are proudly made locally, in London.
ZANZAN is a Maltese word for the feeling of wearing something special for the first time. Eyewear lovers, Megan Trimble and Gareth Townshend, founded ZANZAN to share their love of handmade eyewear with a new kind of optical brand.
Designed in London. Handmade in Italy.
Danielle Foster creates beautiful leather products from the most exquisite leather. We make it our responsibility to select only the finest hides to ensure their customers get a lifetime product.
With a focus on using the highest quality leather sourced within Europe, all of their products are proudly made in London.
05 Studio aims to deliver thoughtfully designed pieces that serve as a great foundation for every modern woman’s wardrobe, transcending time and trends. Simple, yet modern, our products enhance your natural shape and curves, fit your personality and move effortlessly with your body throughout the day.
Proudly designed and made in Bulgaria, 05 Studio work with local seamstresses and small independent ateliers and we actively participate in the process with handwork for every single piece of the collection. 05 Studio carefully source their fabrics and materials, using deadstock fabrics when possible in order to reduce the enormous waste in the fashion industry.
COSSIE+CO was born from a historical love of a one-piece swimsuit, with the ultimate purpose of providing the modern woman ultra flattering swimwear that gives confidence and style.
A luxury women’s swimwear brand which sees the beauty in simplicity. Focused on creating the perfect range of one-piece swimsuits, giving classic silhouettes a modern and effortless style.
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Alighieri is a collection of jewellery inspired by Dante Alighieri’s ‘Divine Comedy’; each piece corresponds to one of the poet’s 100 poems. As the pilgrim journeys through the realms of Hell, Purgatory, and Paradise, he encounters mythical creatures, scraggy landscapes, and terrifying demons.
Jessie Harris focuses on using clean lines and structural shapes to produce minimal sculptures for the body.The ethos of the brand is to bring a playful, light hearted approach to design, starting with simple shapes and introducing unexpected details, with the intention of creating pieces that will surprise and delight. All Jessie Harris pieces are handcrafted in her North London studio
We offer a considered and curated selection from independent jewellery designers who value a handcrafted approach to their work. Building good relationships with the designers we feature is fundamental to our growth and allows us to offer the best selection to our customers. Clean lines, good quality materials and thoughtful design are what we look for when selecting pieces. We do not shy away from the more statement pieces, ones that we feel best represent the designers' body of work.
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Austin Austin was founded by daughter and father from Norfolk, Bessie and Richard Austin. As a family run business we are committed to making these products as good as they can be and we undertake almost every process close to home in East Anglia. We want every bottle of Austin Austin to be of exquisite quality, to be a canvas for artwork on the bathroom shelf and to be priced in a way that ensures that our products don’t become too precious to be properly enjoyed every day.
Artist Andrea Maack, who started working with fragrance as a medium through her art-exhibitions centred around translating her work into an olfactory experience. Inspired by this these exhibitions, Andrea Maack´s collection of unisex fragrances have been developed with an artistic approach, using the highest quality raw materials.
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The Gentlewoman magazine takes a look at the world of female fashion with a witty and intelligent approach. There are in depth interviews with the women that are currently shaping our world today. The magazine also provides fascinating new clothing lines and new designer information for readers who like to stay up to date with the latest fashion movements.
At The Table is a creative platform that explores and celebrates British food culture.
At The Table is interested in the stories, ideas and people behind what we eat and drink, exploring the gastronomic world through events, print, online and film. By bringing people together from different industries and backgrounds – chefs, producers, writers, historians, scientists, artists, filmmakers, entrepreneurs – At The Table aims to look at food from a fresh perspective.
Apartamento is widely recognised as today’s most influential, inspiring, and honest interiors magazine. International, well designed, simply written, and tastefully curated since 2008, it is an indispensable resource for individuals who are passionate about the way they live. The publication is published biannually from its headquarters in Barcelona. It also has offices in New York, Milan and Berlin.
Created by Danielle Copperman and Kate White, this 160 page booklet is a companion for transformational times; a timeless manual to inspire a fuller and freer way of living. As an intimate and inclusive exploration into the subject of wellbeing, the booklet shares practical tools, inspiring wisdom and sustainable brands and objects that provide uplifting support and encouragement to support times of change. An extension to Danielle’s book Well Being, this compact collection of interviews and stories from inspiring individuals from all over the world contains natural recipes, rituals and daily tools for everyday wellbeing and both subtle and transformational changes.